How Many Times Should you Post on Social Media?

Come to think of it; is there a limit to the number of times you can post on your social media accounts? Yes and no. When you do it too often, you’ll come across as a nuisance and eventually, your target audience will ignore your posts. On the other hand, if don’t post irregularly, your followers will forget that you exist, and that’s not good for business. The biggest question then becomes – how do you strike a balance? What follows is a rundown of a few pointers to help you get it right.


You must have heard that you’ll make the most out of your marketing efforts on Facebook if you post twice a day. Well, in all honesty, this is somewhat generic and isn’t necessarily the truth. You see, the number of followers you have on Facebook determines the impact of your posts. If you have ten thousand followers, for instance, two posts a day could be enough. If you have a smaller following, say five hundred, you may have to post a few more times to create more engagement with your audience. The idea here is to generate more clicks with your posts.


The number of times to tweet every day depends on what you want to achieve. For instance, if you want to optimize your engagement for every tweet, then one to five tweets will get the job done. However, if you’re looking to get as many responses as possible, you have to tweet more. After all, studies show that tweeting forty (or even fifty) times per day doesn’t have any adverse effects on your account. Make no mistake about it though; while tweeting more often will help grow your brand, be sure to spend your time on other activities that will take your business to the next level.


It doesn’t matter how many times you post on Instagram. To help your marketing campaign, however, you have to remain consistent. See, you can maximize engagements with your followers by posting thirty times a day, until you change the frequency. Put differently, the less you post on Instagram, the more followers you lose.

In Conclusion

Posting on social media can be time-consuming. You, therefore, need to invest in a scheduling tool to help you post on multiple platforms quickly. Visit to read about one of the best tools you can use to control your social media posting.